Find the real “jobs to be done” by analyzing what prospects do
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Applying the "Jobs to be Done" framework to enable buyers is challenging. They want to you to prove your solution will work, but only if they perceive it to be a lot better than what they have now. "Everything Starts Out Looking Like a Toy" #110
Find the real “jobs to be done” by analyzing what prospects do
Find the real “jobs to be done” by analyzing…
Find the real “jobs to be done” by analyzing what prospects do
Applying the "Jobs to be Done" framework to enable buyers is challenging. They want to you to prove your solution will work, but only if they perceive it to be a lot better than what they have now. "Everything Starts Out Looking Like a Toy" #110