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May 2, 2023Liked by Greg Meyer

Amazing article. thanks a lot for writing it.

As a data analyst, I definitely agree with the lack of information a single attribute value provides.

I've been using Sankey diagrams for behavioral analysis for various app companies I've worked with, and I can say the findings are often very insightful (and completely unexpected!). For instance, I once found that new users where getting stuck into a loop during the onboarding process. This would have been close to impossible to find without flow charts.

By the way, SankeyJourney is a great tool to generate Sankey diagram to visualize customer journeys in seconds (sankeyjourney.com)

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